An Introduction Video is great for your organisation because it quickly tells your clients who you and can offer. It is a short but informative way to get your message across. In an age where people have less patience for reading, an introduction video is much more likely to engage your audience and deliver the results you require.
Similar to organisational insight media, informational & promotional content is a great way to demonstrate what makes your products / services different to everything else in your market. If you have a new or existing asset in need of publicity, video and photography is great place to start.
Having a presence on social media is a must for many organisations. These platforms are a great space to inform both new clients and existing clients what your organisation has achieved. Keeping the message short is crucial in this domain, so delivering your message concisely is a must.
An educational video is a great asset for any organisation, especially if it saves workforce hours from needing to deliver the same content on a frequent basis. Additionally, it allows different learners the ability to rewatch as required to fully absorb and understand the content.
Having an elevated perspective can assist you and your clients with understanding the bigger-picture. Aerial photography & videography provides a new way of viewing an organisation and solves unique problems
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Words just aren’t as engaging as visuals – it’s as simple as that. Photo & video has the power to evoke strong emotions through visual and auditory cues.
Audiences are around 10 times more likely to engage, embed, share and comment on video content than blogs or social posts.
Not only is photo & video a more entertaining way to consume content, but it’s easier to comprehend the information when it’s in this digital format.
Chances are – an individual will take away much more from a 2-minute video compared to reading two minutes of text. It’s fast and efficient, which is why businesses are using it across all departments.
Research suggests viewers retain 95% of a video’s message as compared to 10% if reading it in text.
Video conveys visual cues like body language, tone of voice, and eye contact which are essential for drawing emotions and reactions. Emotions play a significant role in retaining information. If a video has a strong impact on an individual’s emotions, they are likely to retain even more information.
Not only does video engage your audience, but also encourages them to take action. Analytics by KISSmetrics found videos that include calls-to-action produce 380% more clicks than alternative CTA options, like buttons or written text.