Video marketing is a tool in your arsenal to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Why do it? Because it works. Video ads perform better than static image ads in every way.

In the last ten years, two important video trends have emerged. First, demand for video has increased. And second – the cost of video production has decreased significantly, opening the door to small and medium-sized businesses.

Video marketing started in earnest in 2005 with the launch of YouTube. As the technology to create quality videos gets more accessible, it’s become more popular with marketers. But that’s not the only reason video is today’s dominant form of communication.

First, there was the rise of smartphone technology that made watching videos more accessible and more convenient. Then the pandemic boosted online media consumption by 215% in the U.S. Fast forward to 2022, and audiences spend an average of 19 hours a week watching videos online. Ignoring video marketing is no longer an option for brands who want to excel.

Video marketing encourages social shares and will increase your brand authority.

Video is the second most popular content type on social media for increasing engagement. Platforms like YouTube and TikTok have always been about the video. Platforms like Instagram and Facebook are focusing on video. 

Even platforms that don’t offer native video uploads emphasise the value of video marketing. Tweets on Twitter get 10x more engagement. 68% of video marketers plan to use LinkedIn video this year.

So, does your team have a plan to use video marketing strategies to boost brand awareness and sales?

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