Here are five content marketing ideas and tools you can use to generate more leads and close more deals as a technical person:

• Video – create a brand film to acquaint your audience with your values, visions and ultimately, the core of your brand
• Infographics – create infographics using icons from Icon Scout and edit them together using Adobe Illustrator
• Email – form great-looking, actionable, and trackable content marketing email using Mail Chimp
• SlideShare presentations – Collate and publish your ideas using SlideShare
• Courses – create a free course to build brand awareness and develop yourself as a thought leader using Skillshare.

Are you leveraging content marketing to attract more leads? Please let us know what content marketing your team uses in the comment below!